Packaging Design

Product packaging has spawned an important multi-faceted design specialism and is arguably just as commercially important as the product it houses.

Packaging protects products on their journey from factories to user locations around the world. It must be effective, durable and affordable, store and assemble efficiently in factories, comply with legislation, present information clearly, meet retail display requirements, promote brands and present products effectively, disassemble easily and recycle or degrade responsibly.

Packaging is an integral part of the product proposition and has significant influence on the total commercial returns.

Consumer product businesses know that 70% of buying decisions are made “at the shelf” and routinely differentiate their product packaging to capture buyer attention and win sales. Packaging trends reflect consumer buying preferences, so not surprisingly the environmental impact of packaging is now high on the list of design considerations.

We specialise in designing environmentally optimised packaging solutions that meet all normal commercial objectives and additionally communicate important eco-credentials to consumers.

Please contact us for more information.