DISRUPTIVE
INNOVATION

A Disruptive Innovation is a product or service innovation that initially creates a new market
and then goes on to disrupt an existing market by displacing established supplies.

Disruptive Innovations improve products or services in ways that the market neither demands, nor expects, but which become rapidly recognised as the optimum consumer choice.

By designing for a different set of consumers in a new market and later by lowering prices in the existing market, Disruptive Innovations continuously grow market share until they achieve domination; typically generating enormous value networks and financial returns for their suppliers that can persist for many decades.

Here at Disruptive Innovation Ltd, our design teams combine advanced innovation methodology with the best practice principals of leading commercial innovators to design and develop products that have truly disruptive potential for their target markets.

Through diligent research into Products, Markets, Consumer Trends, Intellectual Property, Technologies and Business Models we identify core innovation opportunities that can be visualised, assessed and developed through our professional concept and product design processes.

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By designing products that have new meanings for consumers, we can establish new value perceptions in target markets; presenting consumers with overwhelmingly compelling choice drivers and ultimately dominating product markets through these embedded competitive advantages.

Our design teams combine advanced innovation methodology with the best practice principals of leading commercial innovators to design and develop products that have truly disruptive potential in target markets.

Through diligent research into Products, Markets, Consumer Trends, Intellectual Property, Technologies and Business Models we identify core innovation opportunities that can be visualised, assessed and developed through our professional concept and product design processes.

Our holistic service offer enables us to support clients through the complete product development process and to ensure optimum project momentum and value is continuously maintained.

Please contact us directly for more information on our disruptive innovation services.